We are a group of Arizona flower farmers and florists working together to grow the local flower movement. Our goal is to make buying local flowers enjoyable, sustainable and convenient. We showcase the freshness, uniqueness, and diversity of Arizona grown flowers and foliage while supporting farms using sustainable and regenerative farming practices. We aim to create a shift in the floral market where a substantial portion of product can be grown and sourced locally, helping support the long term viability of local farms and elevating florists’ offerings.

We run a weekly wholesale flower market where buyers can source floral material from all over the state in one convenient central location and through a single ordering platform. Our Collective utilizes Rooted Farmers Marketplace to make it simple to shop and browse inventory by product type, color and variety, as well as to pre-order and reserve product in advance to ensure access to the best selection.

We believe in empowering and educating flower lovers at every scale. We offer classes, workshops and farm tours on growing and working with flowers with a focus on sustainability and regional adaptation. Sign up for our newsletter to hear about future events.